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Title: UT, brand identity developmentClient: UT LLC - a joint venture between Uber &#38;amp; TMAP MOBILITY (Seoul, KR)Corporation: Plus X (Seoul, KR)Creative direction: Tyodi Hyojin LeeStrategy lead: June Bohyun KookDesign lead: Sungeun LeeBrand strategy: Phoebe Seo, Sunyong KimGraphic design: Heejae Jang, Sieun Baek, Hwan Kim, Sunyoung ParkClient services: Jeeyoung Song, Minhee Jo
Scope of work: Identity concept, identity guidelines, illustration, stationery &#38;amp; templatesYear: 2021
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Title: Cleanlab, corporate identity renewalClient: Cleanwrap (Seoul, KR)Corporation: Plus X (Seoul, KR)Creative direction: Tyodi Hyojin LeeStrategy lead: June Bohyun Kook
Design lead: Sungeun LeeBrand strategy: Sunyong KimGraphic design: Yoonseong Lee, Sunghwan Im, Kwangmyung Lim, Soyeon Lee
Photography:&#38;nbsp;Keunhee ChaScope of work: Identity concept, identity guidelines, packaging, stationery &#38;amp; templates, photographyYear: 2021

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Title: Calendar for year 2021, year of the white ox
Concept &#38;amp; design: Sungeun Lee
Medium: Risograph printing, side sewn binding
Color:&#38;nbsp;Black
Dimension: 180 × 234 mm
Volume: 18 pp
Paper: Munken Print Cream 90 g/m²
Font: CHEEE, LL Catalogue, Jungka
Riso printing:&#38;nbsp;Corners Printing (Seoul, KR)
Edition: 100 copies
Scope of work: Identity concept, printed matter, merchandising
Year: 2020


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Title: iTOO, brand identity for fashion platformClient: LOTTE Homeshopping (Seoul, KR)Corporation:: Plus X (Seoul, KR)Creative direction: Tyodi Hyojin LeeStrategy direction: June Bohyun Kook
Brand strategy:&#38;nbsp;Yurim Kim, Sunyong KimProject management: Sungeun LeeGraphic design: Sungeun Lee, Sieun Baek, Hwan KimScope of work: Identity concept, identity guidelines, GUI concept, website design
Year: 2020


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Title: IT MUST, brand identity for data solution company
Client: IT MUST (Seoul, KR)
Concept &#38;amp; design: Sungeun Lee
Scope of work: Identity concept, printed Matter
Year: 2020

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&#60;img width="3000" height="3692" width_o="3000" height_o="3692" data-src="https://freight.cargo.site/t/original/i/ef105e48225d4a5775baf02c74735e7ee04c9c3a061a28334c41d089de722622/Andmarq_7.jpg" data-mid="87756411" border="0"  src="https://freight.cargo.site/w/1000/i/ef105e48225d4a5775baf02c74735e7ee04c9c3a061a28334c41d089de722622/Andmarq_7.jpg" /&#62;
&#60;img width="3000" height="3692" width_o="3000" height_o="3692" data-src="https://freight.cargo.site/t/original/i/ca244daae098ff8fb199d0e8f3e065acf3d692eb88ecfbc728209c81245333a7/Andmarq_8.jpg" data-mid="87756412" border="0"  src="https://freight.cargo.site/w/1000/i/ca244daae098ff8fb199d0e8f3e065acf3d692eb88ecfbc728209c81245333a7/Andmarq_8.jpg" /&#62;
&#60;img width="3000" height="3692" width_o="3000" height_o="3692" data-src="https://freight.cargo.site/t/original/i/224fd232281796a49403adf2dcdfd2cf99d97c1aa64b680397c842f67aad1a49/Andmarq_9.jpg" data-mid="87756413" border="0"  src="https://freight.cargo.site/w/1000/i/224fd232281796a49403adf2dcdfd2cf99d97c1aa64b680397c842f67aad1a49/Andmarq_9.jpg" /&#62;
&#60;img width="3000" height="3692" width_o="3000" height_o="3692" data-src="https://freight.cargo.site/t/original/i/476c51ff5d631bdf4986d68d8f838aa2c3f22de1b5e7f1440797322633f96156/Andmarq_10.jpg" data-mid="87756414" border="0"  src="https://freight.cargo.site/w/1000/i/476c51ff5d631bdf4986d68d8f838aa2c3f22de1b5e7f1440797322633f96156/Andmarq_10.jpg" /&#62;
Title:&#38;nbsp;ANDMARQ, brand identity for actor management agencyClient: ANDMARQ Corp (Seoul, KR)
Corporation: Plus X (Seoul, KR)
Creative direction: Tyodi Hyojin Lee
Strategy direction: June Bohyun Kook
Project management: Sungeun Lee
Graphic design: Sungeun Lee, Sieun Baek, Hwan Kim
Development direction: Kihyun Kim
Development: Faris Kassim, Minji Kwon
User interface design: Sukyeong Park
Photography: Keunhee Cha, Kwangmyung Lim
Scope of work: Identity concept, identity guidelines, printed matter, stationery &#38;amp; templates, website design, photography
Year: 2020

&#60;img width="4800" height="3600" width_o="4800" height_o="3600" data-src="https://freight.cargo.site/t/original/i/a61d821e1e41ffa68504e77336a433a4066e34b2c42ca5208dca3653d35bc4a3/2020_1.jpg" data-mid="58876920" border="0" data-scale="80" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/a61d821e1e41ffa68504e77336a433a4066e34b2c42ca5208dca3653d35bc4a3/2020_1.jpg" /&#62;
&#60;img width="4800" height="3600" width_o="4800" height_o="3600" data-src="https://freight.cargo.site/t/original/i/5c6f27947da192efb13d277ae6017e30109c3152691e0b3f3ef2a189b7c6d335/2020_2.jpg" data-mid="58876921" border="0"  src="https://freight.cargo.site/w/1000/i/5c6f27947da192efb13d277ae6017e30109c3152691e0b3f3ef2a189b7c6d335/2020_2.jpg" /&#62;
&#60;img width="4800" height="3600" width_o="4800" height_o="3600" data-src="https://freight.cargo.site/t/original/i/f49037a170cfce95a6319cb4f569f14ad9c405c8bfa4192ecd4d096cf143108d/2020_3.jpg" data-mid="58877850" border="0"  src="https://freight.cargo.site/w/1000/i/f49037a170cfce95a6319cb4f569f14ad9c405c8bfa4192ecd4d096cf143108d/2020_3.jpg" /&#62;
&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/22fa1ecb5cb76c44ff279c110ce33fe1df6a4ded90cffd6c5690cf371619f657/2020_packaging.jpg" data-mid="57543995" border="0"  src="https://freight.cargo.site/w/1000/i/22fa1ecb5cb76c44ff279c110ce33fe1df6a4ded90cffd6c5690cf371619f657/2020_packaging.jpg" /&#62;
&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/40e25a992dd439e7ba4018ef7f27efb3971b33021c3ac3a55c041ad812f594f7/2020-crayon.jpg" data-mid="57366630" border="0"  src="https://freight.cargo.site/w/1000/i/40e25a992dd439e7ba4018ef7f27efb3971b33021c3ac3a55c041ad812f594f7/2020-crayon.jpg" /&#62;
&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/d8b7cac8daf7bf3258c8a47703bf22d0bc86e44fe907d516e89b081ac287f3ef/2020_num_0.jpg" data-mid="57544188" border="0"  src="https://freight.cargo.site/w/1000/i/d8b7cac8daf7bf3258c8a47703bf22d0bc86e44fe907d516e89b081ac287f3ef/2020_num_0.jpg" /&#62;
&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/14d800ec0f4e2da1ad7d14b4bfe7972c0d016abc313249ea3d77c00632a143db/2020_num_1.jpg" data-mid="57544189" border="0"  src="https://freight.cargo.site/w/1000/i/14d800ec0f4e2da1ad7d14b4bfe7972c0d016abc313249ea3d77c00632a143db/2020_num_1.jpg" /&#62;

	Title: Calendar for year 2020—Year of the Rat
(Mickey &#38;amp; Jerry)
Concept &#38;amp; design: Sungeun Lee
Medium: Risograph printing, double wire binding
Color:&#38;nbsp;Black, Grey, Aqua blue, Kelly green, Green, Lavender, Blue, Sunflower, Flat gold, Burgundy, Fluorescent pink, Fluorescent orange, White
Dimension: 278 × 386 mm
Volume: 20 pp
Paper: Coarse paper 70 g/m²
Font: Gerstner-Programme, Fragen, SM Gothic
Riso printing:&#38;nbsp;Corners Printing (Seoul, KR)

Edition: 100 copiesScope of work: Identity concept, printed matter, merchandising
Year: 2020


&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/65184c9b4c075e83ee1d6775a556adab57b26bdc204e61c596e78b52a32b5099/bc_1.jpg" data-mid="56894488" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/65184c9b4c075e83ee1d6775a556adab57b26bdc204e61c596e78b52a32b5099/bc_1.jpg" /&#62;
&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/57f758117a11fdb75702b01a245d4005880f6b079448f4e51b5dbc41af4f9510/bc_3.jpg" data-mid="57755128" border="0"  src="https://freight.cargo.site/w/1000/i/57f758117a11fdb75702b01a245d4005880f6b079448f4e51b5dbc41af4f9510/bc_3.jpg" /&#62;
&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/5d9d12a608df4778847d2cbbf0c6e596e1a0fdd6d7fec4a03cd4431eebec5e6b/offc_cover.jpg" data-mid="57608452" border="0"  src="https://freight.cargo.site/w/1000/i/5d9d12a608df4778847d2cbbf0c6e596e1a0fdd6d7fec4a03cd4431eebec5e6b/offc_cover.jpg" /&#62;
&#60;img width="4800" height="3600" width_o="4800" height_o="3600" data-src="https://freight.cargo.site/t/original/i/4c53c3559d6ebeef1f7e6bd8e4e1fc2b723018075ba80800f0be4c25e10b4162/offc_logo.jpg" data-mid="58814115" border="0"  src="https://freight.cargo.site/w/1000/i/4c53c3559d6ebeef1f7e6bd8e4e1fc2b723018075ba80800f0be4c25e10b4162/offc_logo.jpg" /&#62;
&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/ecbdfa588c9fedd1a860de931e156f0447754cac31f86f587fb099244d0e0545/bc_2.jpg" data-mid="56894839" border="0"  src="https://freight.cargo.site/w/1000/i/ecbdfa588c9fedd1a860de931e156f0447754cac31f86f587fb099244d0e0545/bc_2.jpg" /&#62;

	Title: Office, business card for design practice
Concept &#38;amp; design: Sungeun Lee
Medium: Risograph printing
Color:&#38;nbsp;Black, Grey, Aqua blue, Medium blue, Burgundy, Fluorescent pink, Fluorescent red, Yellow
Dimension: 86 × 56 mm
Paper: Munken Pure Rough 170 g/m²

Font: Gerstner-Programme,&#38;nbsp;Saol Text, SM Gothic

Riso printing:&#38;nbsp;Corners Printing (Seoul, KR)
Scope of work: Identity concept, printed matter,&#38;nbsp;art direction
Year: 2019–2020


&#60;img width="3563" height="2545" width_o="3563" height_o="2545" data-src="https://freight.cargo.site/t/original/i/04ecef7bb00f693663e0247ef34c2a5b989d5fa9fec3519c7a27810846801d58/h_system_web_1.jpg" data-mid="100315173" border="0" data-scale="100" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/04ecef7bb00f693663e0247ef34c2a5b989d5fa9fec3519c7a27810846801d58/h_system_web_1.jpg" /&#62;
&#60;img width="3563" height="2545" width_o="3563" height_o="2545" data-src="https://freight.cargo.site/t/original/i/94e32be7fc270b69195318fc453216cbd4957327e3ef360edff8c1eeba9bb44b/h_system_web_2.jpg" data-mid="100315174" border="0"  src="https://freight.cargo.site/w/1000/i/94e32be7fc270b69195318fc453216cbd4957327e3ef360edff8c1eeba9bb44b/h_system_web_2.jpg" /&#62;
&#60;img width="3563" height="2545" width_o="3563" height_o="2545" data-src="https://freight.cargo.site/t/original/i/9f5baaae68f7db02bb429a50964c6968fc775a1aab045d296366cad1f90dc240/h_system_web_3.jpg" data-mid="100315175" border="0"  src="https://freight.cargo.site/w/1000/i/9f5baaae68f7db02bb429a50964c6968fc775a1aab045d296366cad1f90dc240/h_system_web_3.jpg" /&#62;
&#60;img width="3563" height="2545" width_o="3563" height_o="2545" data-src="https://freight.cargo.site/t/original/i/56282950abc7b3e62ed80b0b272d9ef6fbe9a93136cce04da53a43ddd7b30da7/h_system_web_4.jpg" data-mid="100315176" border="0"  src="https://freight.cargo.site/w/1000/i/56282950abc7b3e62ed80b0b272d9ef6fbe9a93136cce04da53a43ddd7b30da7/h_system_web_4.jpg" /&#62;
&#60;img width="3563" height="2545" width_o="3563" height_o="2545" data-src="https://freight.cargo.site/t/original/i/a53dcfc6be8096435dbb04738906857326fac2d51aabd42c066e1b75a1b125a2/h_system_web_5.jpg" data-mid="100315177" border="0"  src="https://freight.cargo.site/w/1000/i/a53dcfc6be8096435dbb04738906857326fac2d51aabd42c066e1b75a1b125a2/h_system_web_5.jpg" /&#62;
&#60;img width="3563" height="2545" width_o="3563" height_o="2545" data-src="https://freight.cargo.site/t/original/i/a68c655d1f3e978a70e1c1e555c36f91fd8340d241090cd1fa13de827b089766/h_system_web_6.jpg" data-mid="100315178" border="0"  src="https://freight.cargo.site/w/1000/i/a68c655d1f3e978a70e1c1e555c36f91fd8340d241090cd1fa13de827b089766/h_system_web_6.jpg" /&#62;
&#60;img width="3563" height="2545" width_o="3563" height_o="2545" data-src="https://freight.cargo.site/t/original/i/3077e5369a4e831326bd85641f914f40b66bc63b898c304eead09b295e857c9c/h_system_web_7.jpg" data-mid="100315179" border="0"  src="https://freight.cargo.site/w/1000/i/3077e5369a4e831326bd85641f914f40b66bc63b898c304eead09b295e857c9c/h_system_web_7.jpg" /&#62;
&#60;img width="3563" height="2545" width_o="3563" height_o="2545" data-src="https://freight.cargo.site/t/original/i/7f325fea481684814bbdbc2c9d67a85db9f56194668ebb0148bb3768dded6d01/h_system_web_8.jpg" data-mid="100315180" border="0"  src="https://freight.cargo.site/w/1000/i/7f325fea481684814bbdbc2c9d67a85db9f56194668ebb0148bb3768dded6d01/h_system_web_8.jpg" /&#62;
&#60;img width="3563" height="2545" width_o="3563" height_o="2545" data-src="https://freight.cargo.site/t/original/i/bc36440d72556e3958ca2c66d0ecee8081d65a3598bc504f367d244d97f51a32/h_system_web_9.jpg" data-mid="100315181" border="0"  src="https://freight.cargo.site/w/1000/i/bc36440d72556e3958ca2c66d0ecee8081d65a3598bc504f367d244d97f51a32/h_system_web_9.jpg" /&#62;
&#60;img width="3563" height="2545" width_o="3563" height_o="2545" data-src="https://freight.cargo.site/t/original/i/5aa1859cf46e81ce29a4310d5e12d47a2f5b7fe42fb023ef0a4017f78844da5b/h_system_web_10.jpg" data-mid="100315182" border="0"  src="https://freight.cargo.site/w/1000/i/5aa1859cf46e81ce29a4310d5e12d47a2f5b7fe42fb023ef0a4017f78844da5b/h_system_web_10.jpg" /&#62;
&#60;img width="3563" height="2545" width_o="3563" height_o="2545" data-src="https://freight.cargo.site/t/original/i/8dbb0426dc788cad43739e52e32c18dc6a1775c69a4f4e19f8b4b125277005bd/h_system_web_11.jpg" data-mid="100315183" border="0"  src="https://freight.cargo.site/w/1000/i/8dbb0426dc788cad43739e52e32c18dc6a1775c69a4f4e19f8b4b125277005bd/h_system_web_11.jpg" /&#62;
&#60;img width="3563" height="2545" width_o="3563" height_o="2545" data-src="https://freight.cargo.site/t/original/i/e09014fa627a1218542541cdc2ddfbca84b8831e00c68c84bbcfbd33b7dfeeb1/h_system_web_12.jpg" data-mid="100315184" border="0"  src="https://freight.cargo.site/w/1000/i/e09014fa627a1218542541cdc2ddfbca84b8831e00c68c84bbcfbd33b7dfeeb1/h_system_web_12.jpg" /&#62;
&#60;img width="3563" height="2545" width_o="3563" height_o="2545" data-src="https://freight.cargo.site/t/original/i/99a8aaf7af529c3999e6e7de07cae88ecbcb104f5398553c6714db92bdfcb3e5/h_system_web_13.jpg" data-mid="100315185" border="0"  src="https://freight.cargo.site/w/1000/i/99a8aaf7af529c3999e6e7de07cae88ecbcb104f5398553c6714db92bdfcb3e5/h_system_web_13.jpg" /&#62;
&#60;img width="3563" height="2545" width_o="3563" height_o="2545" data-src="https://freight.cargo.site/t/original/i/b573f7c4937ef2f7ddf0e6644224b87cd1bbffab9248fcc124e06820894bb155/h_system_web_14.jpg" data-mid="100315186" border="0"  src="https://freight.cargo.site/w/1000/i/b573f7c4937ef2f7ddf0e6644224b87cd1bbffab9248fcc124e06820894bb155/h_system_web_14.jpg" /&#62;
&#60;img width="3563" height="2545" width_o="3563" height_o="2545" data-src="https://freight.cargo.site/t/original/i/2277bfa0a9877a1370a08fee8fcf10efff953a9b62b6cc523224aee11c34c14c/h_system_web_15.jpg" data-mid="100315187" border="0"  src="https://freight.cargo.site/w/1000/i/2277bfa0a9877a1370a08fee8fcf10efff953a9b62b6cc523224aee11c34c14c/h_system_web_15.jpg" /&#62;
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&#60;img width="3563" height="2545" width_o="3563" height_o="2545" data-src="https://freight.cargo.site/t/original/i/cb535ede8ded5d8a849998125818d7eb49e1bd25dc1e4016f9ebd0f57b7c1443/h_system_web_17.jpg" data-mid="100315189" border="0"  src="https://freight.cargo.site/w/1000/i/cb535ede8ded5d8a849998125818d7eb49e1bd25dc1e4016f9ebd0f57b7c1443/h_system_web_17.jpg" /&#62;
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&#60;img width="3563" height="2545" width_o="3563" height_o="2545" data-src="https://freight.cargo.site/t/original/i/c9b24fcb32d9a891c8d9e962ef733f4ed36334c811320d25c1d1bba552eddb90/h_system_web_19.jpg" data-mid="100315191" border="0"  src="https://freight.cargo.site/w/1000/i/c9b24fcb32d9a891c8d9e962ef733f4ed36334c811320d25c1d1bba552eddb90/h_system_web_19.jpg" /&#62;
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Title: SYSTEM, brand identity renewal
Client: HANDSOME Corp (Seoul, KR)Corporation: Plus X (Seoul, KR)Creative direction: Myungsup ShinStrategy direction: Jangsoon Choe, June Bohyun KookGraphic design: Wonsik Joo, Sungeun Lee, Sieun BaekPhotography: Keunhee Cha, Hwan KimScope of work: Identity concept, identity guidelinesYear: 2019–2020

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	Title: (in) Visible SpectrumPublisher: Bookhole (Seoul, KR)
Artists: Hyunho Choi, Ji Sukmin, Woo Yunige, Younghyun Ok, Sungeun Lee, Serin Kim
Concept &#38;amp; design: Sungeun Lee
Translation: CY Park
Medium: Offset printing, screw-post binding
Dimension: 120 × 160 mm
Paper: Munken Kristall 100 g/m²


Volume: 56 pp
Font: Gerstner-Programme,&#38;nbsp;Saol Text, SM Gothic
Printing &#38;amp; binding: Top Process (Seoul, KR)
Edition: 500 copiesScope of work: Identity concept, printed matter

Year: 2019

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Title: Stand by, brand identity development
Client: Tencent Video (Beijing, CN)Corporation: Plus X (Seoul, KR)Creative direction: Myungsup ShinStrategy direction: Jangsoon Choe
Project management: Daniel Kim
Brand strategy: June Bohyun Kook, Jisu KimGraphic design: Hyunwoo Kim, Sungeun Lee, Yoonseong LeeMotion graphic: Kwangmyung Lim
Logo refinement: Gang LiuScope of work: Identity concept, identity guidelinesYear: 2019

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Title: Book Microsocopy
Publisher: Bookhole (Seoul, KR)
Artists: Hyunho Choi, Ji Sukmin, Woo Yunige, Younghyun Ok, Sungeun Lee, Serin Kim
Concept &#38;amp; design: Sungeun Lee
Translation: JG Lee
Medium: Offset printing, sewn binding
Dimension: 140 × 206 mm
Volume: 24 ppPaper: Art paper 150 g/m²Font: IBM Plex Mono, Noto Sans KR
Printing and binding:&#38;nbsp;Top Process (Seoul, KR)
Edition: 500 copiesScope of work: Identity concept, printed matter


Year: 2018


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&#60;img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/3fe5922f43c2d336a19c4ddc1437dddb58e6e7bb146eb5524009fd52a0957c4c/site_7.jpg" data-mid="91892823" border="0"  src="https://freight.cargo.site/w/1000/i/3fe5922f43c2d336a19c4ddc1437dddb58e6e7bb146eb5524009fd52a0957c4c/site_7.jpg" /&#62;
&#60;img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/61380b977de168710b61a13483d3f70cf4ea88238adea34e8ae1c32025b33f84/foret_application_9.jpg" data-mid="91892795" border="0"  src="https://freight.cargo.site/w/1000/i/61380b977de168710b61a13483d3f70cf4ea88238adea34e8ae1c32025b33f84/foret_application_9.jpg" /&#62;
&#60;img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/3df271f443febcfa93b29c68ada7ca46f2f5dd920ef5bdd69a0fa346150b28b8/foret_application_10.jpg" data-mid="91892796" border="0"  src="https://freight.cargo.site/w/1000/i/3df271f443febcfa93b29c68ada7ca46f2f5dd920ef5bdd69a0fa346150b28b8/foret_application_10.jpg" /&#62;
&#60;img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/14e1b074c006195750244f00e37d1cfab997b01661cfdb448ee478d0313d51d0/site_8.jpg" data-mid="91892824" border="0"  src="https://freight.cargo.site/w/1000/i/14e1b074c006195750244f00e37d1cfab997b01661cfdb448ee478d0313d51d0/site_8.jpg" /&#62;
&#60;img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/5b1fb341f793a752568013d570786289843db1d893ba0060d9959d2e79b1304e/foret_application_11.jpg" data-mid="91892797" border="0"  src="https://freight.cargo.site/w/1000/i/5b1fb341f793a752568013d570786289843db1d893ba0060d9959d2e79b1304e/foret_application_11.jpg" /&#62;
&#60;img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/51aa4e6d78638de0934a88974a15cd23880e43a9de93dda67b46b4f424ea3775/site_9.jpg" data-mid="91892825" border="0"  src="https://freight.cargo.site/w/1000/i/51aa4e6d78638de0934a88974a15cd23880e43a9de93dda67b46b4f424ea3775/site_9.jpg" /&#62;
&#60;img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/1cd3b2089e6b67cb5a41beb6b798bb6b11b257e88ec86ebfc0cfb40700aee9f8/site_10.jpg" data-mid="91892826" border="0"  src="https://freight.cargo.site/w/1000/i/1cd3b2089e6b67cb5a41beb6b798bb6b11b257e88ec86ebfc0cfb40700aee9f8/site_10.jpg" /&#62;
&#60;img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/4f18b623b9de9a27398ec6dcf187a71698e3cdd30776d71097f649bc97ba698c/foret_application_12.jpg" data-mid="91892798" border="0"  src="https://freight.cargo.site/w/1000/i/4f18b623b9de9a27398ec6dcf187a71698e3cdd30776d71097f649bc97ba698c/foret_application_12.jpg" /&#62;

	Title: FORET 415, brand&#38;nbsp;identity for multicultural space
Client: THE HELMET, TOMTArchitecture: Woohyun Kang, Youngjin Kang
Landscape design: Bumsoo Lee, Hyunjoo Oh, Sang-a Lee

Art direction: Sungeun Lee
Graphic design: Sungeun Lee, Sangbin Hyun, Sunghwan Im
Book design: Sangbin Hyun
Illustration: Sunghwan Im

Photography: Gihyeon SongScope of work: Identity concept, signage &#38;amp; wayfinding, printed matter, stationery &#38;amp; templates, website design 

Year: 2019–2020

&#60;img width="3000" height="1200" width_o="3000" height_o="1200" data-src="https://freight.cargo.site/t/original/i/a3556586b7879d4a3a244b0b30e2ce00af08ea2e7e837d11892d5f18ad74d776/alive_1.jpg" data-mid="88864049" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/a3556586b7879d4a3a244b0b30e2ce00af08ea2e7e837d11892d5f18ad74d776/alive_1.jpg" /&#62;
Title: ALIVE CHARACTER, brand identity for acting schoolClient: Alive Character (Seoul, KR)Concept &#38;amp; design: Sungeun LeeScope of work: Identity concept, printed matterYear: 2019


&#60;img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/ed08b425c96b95d45c85c6fa2872bb486af31b3408f8da9805abeac4b4003738/flo_1.jpg" data-mid="88087956" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/ed08b425c96b95d45c85c6fa2872bb486af31b3408f8da9805abeac4b4003738/flo_1.jpg" /&#62;
&#60;img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/f5e25f9c507e6d95a2fcdc7fbe4757bd4e6472808bde5955ed4ad0323f2b6ebe/flo_2.jpg" data-mid="88087958" border="0"  src="https://freight.cargo.site/w/1000/i/f5e25f9c507e6d95a2fcdc7fbe4757bd4e6472808bde5955ed4ad0323f2b6ebe/flo_2.jpg" /&#62;
&#60;img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/d8b74ed2eb29ea42efb265dd807cb9cce38d69d50936551a660fe0e6123c291e/flo_3.jpg" data-mid="88087961" border="0"  src="https://freight.cargo.site/w/1000/i/d8b74ed2eb29ea42efb265dd807cb9cce38d69d50936551a660fe0e6123c291e/flo_3.jpg" /&#62;
&#60;img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/d40b5f33b1a192045dd25f54b7bf5b97b87a8d5ac1ba35a2f5a898e39b618122/flo_4.jpg" data-mid="88087964" border="0"  src="https://freight.cargo.site/w/1000/i/d40b5f33b1a192045dd25f54b7bf5b97b87a8d5ac1ba35a2f5a898e39b618122/flo_4.jpg" /&#62;
&#60;img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/86f34113fd9e936188a05f6e4bf6123baf880e615024aebbcb118ce5aa4d1431/flo_5.jpg" data-mid="88087966" border="0"  src="https://freight.cargo.site/w/1000/i/86f34113fd9e936188a05f6e4bf6123baf880e615024aebbcb118ce5aa4d1431/flo_5.jpg" /&#62;
&#60;img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/d63857c24b276ad8fa00c1347cf83f6c268af1bee5f9623ee17901c686011cd1/flo_6.jpg" data-mid="88087969" border="0"  src="https://freight.cargo.site/w/1000/i/d63857c24b276ad8fa00c1347cf83f6c268af1bee5f9623ee17901c686011cd1/flo_6.jpg" /&#62;
&#60;img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/a21f13fbc22c64d3b7247558de3254003b736a0d5575876a2c1c669816239d83/flo_7.jpg" data-mid="88087971" border="0"  src="https://freight.cargo.site/w/1000/i/a21f13fbc22c64d3b7247558de3254003b736a0d5575876a2c1c669816239d83/flo_7.jpg" /&#62;

	Title: FLO, brand identity for music streaming platform
Client: Dreamus Company (Seoul, KR)
Corporation: Clay Inc (Seoul, KR)
Creative direction: Hyoungwoo KimProject management: Eunjee Choe

Graphic design: Jisu Gim, Hyesook Yang, Baeksan Kim, Eunhye Choe, Sungeun Lee
Logo refinement: Colophon FoundryScope of work: Identity concept, identity guidelines, printed matter, stationery &#38;amp; templates, website design

Year: 2018

&#60;img width="3000" height="2400" width_o="3000" height_o="2400" data-src="https://freight.cargo.site/t/original/i/e370aab9d5dd3a0e8b3c8e186c5ea187c320c3c8ebec3a5cc27d896846560db2/wallaby_1.jpg" data-mid="89658910" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/e370aab9d5dd3a0e8b3c8e186c5ea187c320c3c8ebec3a5cc27d896846560db2/wallaby_1.jpg" /&#62;
&#60;img width="3000" height="2400" width_o="3000" height_o="2400" data-src="https://freight.cargo.site/t/original/i/ffc8c4404f88eb6e002d5433b54fdd74f9c380f4add5139f591ec5a4ac474a15/wallaby_3.jpg" data-mid="89658912" border="0"  src="https://freight.cargo.site/w/1000/i/ffc8c4404f88eb6e002d5433b54fdd74f9c380f4add5139f591ec5a4ac474a15/wallaby_3.jpg" /&#62;
&#60;img width="3000" height="2400" width_o="3000" height_o="2400" data-src="https://freight.cargo.site/t/original/i/78d0aff9d923416597087a8534640402bd7f3e4019030c8e4e158a83e5d9b29b/wallaby_2.jpg" data-mid="89658911" border="0"  src="https://freight.cargo.site/w/1000/i/78d0aff9d923416597087a8534640402bd7f3e4019030c8e4e158a83e5d9b29b/wallaby_2.jpg" /&#62;
&#60;img width="3000" height="2400" width_o="3000" height_o="2400" data-src="https://freight.cargo.site/t/original/i/1446411cc6d5b5e2c4c3329b3decee639861a397f17da9cb4621ed6a60f3f09f/wallaby_4.jpg" data-mid="89658913" border="0"  src="https://freight.cargo.site/w/1000/i/1446411cc6d5b5e2c4c3329b3decee639861a397f17da9cb4621ed6a60f3f09f/wallaby_4.jpg" /&#62;
&#60;img width="3000" height="2400" width_o="3000" height_o="2400" data-src="https://freight.cargo.site/t/original/i/0f700f8e6ce269003dfa8027ad02373be7326831dd6d4d726dfde764bd55cbc9/wallaby_5.jpg" data-mid="89658914" border="0"  src="https://freight.cargo.site/w/1000/i/0f700f8e6ce269003dfa8027ad02373be7326831dd6d4d726dfde764bd55cbc9/wallaby_5.jpg" /&#62;
&#60;img width="3000" height="2400" width_o="3000" height_o="2400" data-src="https://freight.cargo.site/t/original/i/8684370b46efadd3df1f9ecbce87499796d92cc58a066ac29795481ab3c5b45c/wallaby_6.jpg" data-mid="89658915" border="0"  src="https://freight.cargo.site/w/1000/i/8684370b46efadd3df1f9ecbce87499796d92cc58a066ac29795481ab3c5b45c/wallaby_6.jpg" /&#62;
Title: Wallaby, brand identity for digital asset exchange serviceClient: SEJONG Telecom Incorporated (Seoul, KR)Corporation: Clay Inc (Seoul, KR)Creative direction: Hyoungwoo KimProject management: Eunhye ChoeGraphic design: Eunhye Choe, Sungeun Lee, Hyesook YangScope of work: Identity concept, identity guidelines, printed matter, stationery &#38;amp; templates, website designYear: 2018
&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/1518443f73b467cd6b1597a11e18ffcabae4666cbe76e97901640d1073c8a3fa/bluebrick_4.jpg" data-mid="89655871" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/1518443f73b467cd6b1597a11e18ffcabae4666cbe76e97901640d1073c8a3fa/bluebrick_4.jpg" /&#62;
&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/82ec2f29463e2a9bb60158bbfc55756cac3c60c50ed157873f94e6bf26dfc797/bluebrick_5.jpg" data-mid="89655870" border="0"  src="https://freight.cargo.site/w/1000/i/82ec2f29463e2a9bb60158bbfc55756cac3c60c50ed157873f94e6bf26dfc797/bluebrick_5.jpg" /&#62;
&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/8d0445283a6d56fddc83d2f021c4936d2cb423c1b8e51fe32915ef5e3223c45f/bluebrick_2.jpg" data-mid="89655873" border="0"  src="https://freight.cargo.site/w/1000/i/8d0445283a6d56fddc83d2f021c4936d2cb423c1b8e51fe32915ef5e3223c45f/bluebrick_2.jpg" /&#62;
Title: BlueBrick, brand identity for blockchain platformClient: SEJONG Telecom Incorporated (Seoul, KR)Corporation: Clay Inc (Seoul, KR)Creative direction: Hyoungwoo KimProject management: Eunhye ChoeGraphic design: Eunhye Choe, Sungeun Lee, Hyesook YangScope of work: Identity concept, identity guidelines, printed matter, stationery &#38;amp; templates, website designYear: 2018

&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/ad7b1188d2ba267f761928a63825f82e083af675196fee0c9389f3970e84b98f/maum_logo.jpg" data-mid="57327289" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/ad7b1188d2ba267f761928a63825f82e083af675196fee0c9389f3970e84b98f/maum_logo.jpg" /&#62;
&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/38ea95ef9140725b267389f84e467a383460d6309ceba491a835f97cde193c67/maum_card.jpg" data-mid="57332943" border="0"  src="https://freight.cargo.site/w/1000/i/38ea95ef9140725b267389f84e467a383460d6309ceba491a835f97cde193c67/maum_card.jpg" /&#62;
&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/b3aaeb2048e094417cde15c3c810e93d5bd92bac31a2c572491f85685cee660d/maum_texture.jpg" data-mid="57327290" border="0"  src="https://freight.cargo.site/w/1000/i/b3aaeb2048e094417cde15c3c810e93d5bd92bac31a2c572491f85685cee660d/maum_texture.jpg" /&#62;
&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/8db5da46cde6afbb4232fc7fbb7e00b7d95fab7a816f57696d7a5cf52b04c687/maum_all.jpg" data-mid="57327288" border="0"  src="https://freight.cargo.site/w/1000/i/8db5da46cde6afbb4232fc7fbb7e00b7d95fab7a816f57696d7a5cf52b04c687/maum_all.jpg" /&#62;
&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/ba9e23307cef2187d6c832aff6f9a2f0974e05835035ac8850f5bc67797a7097/maum_f.jpg" data-mid="57547586" border="0"  src="https://freight.cargo.site/w/1000/i/ba9e23307cef2187d6c832aff6f9a2f0974e05835035ac8850f5bc67797a7097/maum_f.jpg" /&#62;

	Title: MaumAnAe,&#38;nbsp;brand identity for counseling center
Client: Maum-anae (Yongin, KR)
Concept &#38;amp; design: Sungeun Lee
Medium: Risograph printing
Color:&#38;nbsp;Teal, Fluorescent pink, Yellow, Aqua blue, Black
Dimension: 86 × 55 mm
Paper: Munken Pure Rough 170 g/m²
Riso printing: Corners Printing (Seoul, KR)Scope of work: Identity concept, printed matter, stationery &#38;amp; templates, art directionYear: 2016–2018


&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/675fa2d07eb42a9507baa64213285be83a61e48fb14f9c763bce4be074aae6f5/klaytn_1.jpg" data-mid="57546972" border="0" data-scale="80" src="https://freight.cargo.site/w/1000/i/675fa2d07eb42a9507baa64213285be83a61e48fb14f9c763bce4be074aae6f5/klaytn_1.jpg" /&#62;
&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/5ad0e70d05debf2c5e2cfe8dd9e2ee20548c70807f21531509645825cd5ab3af/klaytn_2.jpg" data-mid="57546882" border="0"  src="https://freight.cargo.site/w/1000/i/5ad0e70d05debf2c5e2cfe8dd9e2ee20548c70807f21531509645825cd5ab3af/klaytn_2.jpg" /&#62;
&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/c244fe0c307850d5d2029833b7a610fb118d8bf834996c89f6ab31bc67ce54cf/klaytn_3.jpg" data-mid="57546881" border="0"  src="https://freight.cargo.site/w/1000/i/c244fe0c307850d5d2029833b7a610fb118d8bf834996c89f6ab31bc67ce54cf/klaytn_3.jpg" /&#62;
&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/21e9d76abb92c64e7912e9d4582588794c79c25557b3aa3124b40e2f2089134a/klaytn_4.jpg" data-mid="57546880" border="0"  src="https://freight.cargo.site/w/1000/i/21e9d76abb92c64e7912e9d4582588794c79c25557b3aa3124b40e2f2089134a/klaytn_4.jpg" /&#62;
&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/d72ca8633ba051d51370a60c1a4bbd7d77ca8343a348c47c59e7416244ce006c/klaytn_5.jpg" data-mid="57546879" border="0"  src="https://freight.cargo.site/w/1000/i/d72ca8633ba051d51370a60c1a4bbd7d77ca8343a348c47c59e7416244ce006c/klaytn_5.jpg" /&#62;
&#60;img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/4580b774f99fd44a51966fc22d2208ae50a4beec0b51a13657786c984a8a6973/klaytn_n_5.jpg" data-mid="88097868" border="0"  src="https://freight.cargo.site/w/1000/i/4580b774f99fd44a51966fc22d2208ae50a4beec0b51a13657786c984a8a6973/klaytn_n_5.jpg" /&#62;
&#60;img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/ab9abbd98b492285c6d7b60cbfae1e1cf4db52738adfc5c3f636ed15162b0b16/klaytn_n_4.jpg" data-mid="88099491" border="0"  src="https://freight.cargo.site/w/1000/i/ab9abbd98b492285c6d7b60cbfae1e1cf4db52738adfc5c3f636ed15162b0b16/klaytn_n_4.jpg" /&#62;
&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/2fa0f6eb76505d3e96be0400bc89fc23720fe2b480b11a1d35e1b7f433804657/klaytn_6.jpg" data-mid="57546877" border="0"  src="https://freight.cargo.site/w/1000/i/2fa0f6eb76505d3e96be0400bc89fc23720fe2b480b11a1d35e1b7f433804657/klaytn_6.jpg" /&#62;
&#60;img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/aea66d78b198ebe90d787bd8baae0761db8b1829eb1d0a2eba508ac2709e91fd/klaytn_n_1.jpg" data-mid="88097863" border="0"  src="https://freight.cargo.site/w/1000/i/aea66d78b198ebe90d787bd8baae0761db8b1829eb1d0a2eba508ac2709e91fd/klaytn_n_1.jpg" /&#62;
&#60;img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/4c9b2d519c14d9846ca9c67b9a15607aaece7c0e3b13a989798ad9e31bcfb7c8/klaytn_n_2.jpg" data-mid="88097864" border="0"  src="https://freight.cargo.site/w/1000/i/4c9b2d519c14d9846ca9c67b9a15607aaece7c0e3b13a989798ad9e31bcfb7c8/klaytn_n_2.jpg" /&#62;
&#60;img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/1d044170dd16bb8ca623c55bb795c65b4fb3ad5f4ef5c3abca55de6adf3b211e/klaytn_n_3.jpg" data-mid="88097865" border="0"  src="https://freight.cargo.site/w/1000/i/1d044170dd16bb8ca623c55bb795c65b4fb3ad5f4ef5c3abca55de6adf3b211e/klaytn_n_3.jpg" /&#62;
&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/24dd2ef17bc4a9cda954b1b9404b5ba56ac4a2c41a1e68a862062f3d17e1618c/klaytn_7.jpg" data-mid="57546876" border="0"  src="https://freight.cargo.site/w/1000/i/24dd2ef17bc4a9cda954b1b9404b5ba56ac4a2c41a1e68a862062f3d17e1618c/klaytn_7.jpg" /&#62;
&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/699481c72e1684b54a1fad3ee92e58bed3277170b0579ffe31d4722d2df56a0d/klaytn_8.jpg" data-mid="57598618" border="0"  src="https://freight.cargo.site/w/1000/i/699481c72e1684b54a1fad3ee92e58bed3277170b0579ffe31d4722d2df56a0d/klaytn_8.jpg" /&#62;
&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/1c9ffe672b6fbfca46eacb7e384b2ce90447e2d3dfe22e3396e978cd80cc97e3/klaytn_9.jpg" data-mid="57598619" border="0"  src="https://freight.cargo.site/w/1000/i/1c9ffe672b6fbfca46eacb7e384b2ce90447e2d3dfe22e3396e978cd80cc97e3/klaytn_9.jpg" /&#62;
&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/5ce66f9fad421883b20a71504ccef88bd49b8a07f22c45989bbe2a2269b413cb/klaytn_10.jpg" data-mid="57601464" border="0"  src="https://freight.cargo.site/w/1000/i/5ce66f9fad421883b20a71504ccef88bd49b8a07f22c45989bbe2a2269b413cb/klaytn_10.jpg" /&#62;

	Title: Klaytn, brand identity for blockchain platform
Client: Ground X (Seoul, KR)
Corporation: Clay Inc (Seoul, KR)
Creative direction: Hyoungwoo KimProject management: Baeksan Kim

Graphic design: Baeksan Kim, Sungeun LeeScope of work: Identity concept, identity guidelines, stationery &#38;amp; templates, website design
Year: 2018

&#60;img width="3000" height="1689" width_o="3000" height_o="1689" data-src="https://freight.cargo.site/t/original/i/10b06cda138d9deae77be36401f222f4b4c1e442d549e0c402c90cd3ecfa2550/kbs_2.jpg" data-mid="88601193" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/10b06cda138d9deae77be36401f222f4b4c1e442d549e0c402c90cd3ecfa2550/kbs_2.jpg" /&#62;
&#60;img width="3000" height="1689" width_o="3000" height_o="1689" data-src="https://freight.cargo.site/t/original/i/e3aecf8373df42b8bf88cc727a7650a00043fa2559866700c131a6137e3c1864/kbs_1.jpg" data-mid="88601192" border="0"  src="https://freight.cargo.site/w/1000/i/e3aecf8373df42b8bf88cc727a7650a00043fa2559866700c131a6137e3c1864/kbs_1.jpg" /&#62;
&#60;img width="3000" height="1689" width_o="3000" height_o="1689" data-src="https://freight.cargo.site/t/original/i/d59bcbcf42b08f67fe6e9df4d0d15994a3c2e900baff875187049e984fc3ecdd/kbs_3.jpg" data-mid="88601194" border="0"  src="https://freight.cargo.site/w/1000/i/d59bcbcf42b08f67fe6e9df4d0d15994a3c2e900baff875187049e984fc3ecdd/kbs_3.jpg" /&#62;
Title: Making of Olympic Ceremonies, title design for television documentaryClient: KBS (Seoul, KR)Corporation: Fax (Seoul, KR)Graphic design: Sungeun LeeScope of work: Identity concept, art directionYear: 2018
&#60;img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/b056ca3ad36132d7dae7863cb9efb1e33f4d793d67168184e7f65d7146ea7aa1/lineworks_icon_1.jpg" data-mid="87760813" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/b056ca3ad36132d7dae7863cb9efb1e33f4d793d67168184e7f65d7146ea7aa1/lineworks_icon_1.jpg" /&#62;
&#60;img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/ca45515da6ec081178eb726a093f9afb0d829a021a559c4126957ef5828314cd/lineworks_icon_2.jpg" data-mid="87760814" border="0"  src="https://freight.cargo.site/w/1000/i/ca45515da6ec081178eb726a093f9afb0d829a021a559c4126957ef5828314cd/lineworks_icon_2.jpg" /&#62;
&#60;img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/180720263f82c23caa75d19abc6e50230e289207b6816415acddea4da5f36685/lineworks_icon_3.jpg" data-mid="87760815" border="0"  src="https://freight.cargo.site/w/1000/i/180720263f82c23caa75d19abc6e50230e289207b6816415acddea4da5f36685/lineworks_icon_3.jpg" /&#62;
&#60;img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/155498cd1a80f722ddc0310522ebb7e4889eddbdd25c67eadc8c4f30e0ea0253/lineworks_icon_5.jpg" data-mid="87760817" border="0"  src="https://freight.cargo.site/w/1000/i/155498cd1a80f722ddc0310522ebb7e4889eddbdd25c67eadc8c4f30e0ea0253/lineworks_icon_5.jpg" /&#62;
Title: LINE WORKS, icons for collaborative software brandClient: WORKS MOBILE Corp. (Seoul, KR)Corporation: Clay Inc (Seoul, KR)Creative direction: Hyoungwoo KimProject management: Jisu Gim, Hyesook YangGraphic design: Sungeun LeeScope of work: Identity concept, art direction
Year: 2018
&#60;img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/e935f6bb86225bec0a21efa45e3d39cc4e3cdcb7f2a05babd6340af241039614/emblem_1.jpg" data-mid="88089090" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/e935f6bb86225bec0a21efa45e3d39cc4e3cdcb7f2a05babd6340af241039614/emblem_1.jpg" /&#62;
&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/d131dd6bc23b9a5ea0273434099fefaf15577b986c8a395ebddcaf59e4eb66af/em_1.jpg" data-mid="57603160" border="0"  src="https://freight.cargo.site/w/1000/i/d131dd6bc23b9a5ea0273434099fefaf15577b986c8a395ebddcaf59e4eb66af/em_1.jpg" /&#62;
&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/7ecd30eee65bff5cc824479d28bff03e1d414363109429e449ec48e10743f047/em_2.jpg" data-mid="57603161" border="0"  src="https://freight.cargo.site/w/1000/i/7ecd30eee65bff5cc824479d28bff03e1d414363109429e449ec48e10743f047/em_2.jpg" /&#62;

	Title: 1988 Summer Olympic Official Emblem 
Concept &#38;amp; design: Sungeun Lee
Medium: Offset printing
Dimension: 110 × 180 mm
Paper: SC Manila 180 g/m² 
Font: Akzidenz GroteskScope of work: Identity concept, printed matter, art direction

Year: 2017


&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/82c0bf22cb5f16f3ee812451886d882197febb818ac6815d58641709802c20b9/vc-optimize.gif" data-mid="57607328" border="0" data-scale="80" src="https://freight.cargo.site/w/1000/i/82c0bf22cb5f16f3ee812451886d882197febb818ac6815d58641709802c20b9/vc-optimize.gif" /&#62;
&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/7b060adbf720d63093af4f5b0dd8376388888ced982d3228bb70a8133647e4ba/88_1.jpg" data-mid="57607325" border="0"  src="https://freight.cargo.site/w/1000/i/7b060adbf720d63093af4f5b0dd8376388888ced982d3228bb70a8133647e4ba/88_1.jpg" /&#62;
&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/0070fbf8b7848cec0f5a38c3fb2de917270082e7e3871e7c0fb997b867d6cfb6/88_2.jpg" data-mid="57607323" border="0"  src="https://freight.cargo.site/w/1000/i/0070fbf8b7848cec0f5a38c3fb2de917270082e7e3871e7c0fb997b867d6cfb6/88_2.jpg" /&#62;
&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/506791669b95c889a3ca9318f4db04595930b056c02da73f66635c0225fcb561/88_3.jpg" data-mid="57607324" border="0"  src="https://freight.cargo.site/w/1000/i/506791669b95c889a3ca9318f4db04595930b056c02da73f66635c0225fcb561/88_3.jpg" /&#62;
&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/01a9dde0ace75813646435044278cddb74ae402eb1004d4f1abfd350852d05e3/88_4.jpg" data-mid="57607326" border="0"  src="https://freight.cargo.site/w/1000/i/01a9dde0ace75813646435044278cddb74ae402eb1004d4f1abfd350852d05e3/88_4.jpg" /&#62;
&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/fe99425ace6eb02d2b22218c87a8b3529c1d4337a11a966022df8aa78ebbe6be/88_6.jpg" data-mid="57739581" border="0"  src="https://freight.cargo.site/w/1000/i/fe99425ace6eb02d2b22218c87a8b3529c1d4337a11a966022df8aa78ebbe6be/88_6.jpg" /&#62;
&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/99357ac43dcb11306877527d7e21580df4220adef04ad8b63f52172ed5275205/88_4_1.jpg" data-mid="57607322" border="0"  src="https://freight.cargo.site/w/1000/i/99357ac43dcb11306877527d7e21580df4220adef04ad8b63f52172ed5275205/88_4_1.jpg" /&#62;
&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/9faa17d0cd072dde608b49edff4836c8279957876dfff4193054c15ad2384ab8/88_7.jpg" data-mid="57739582" border="0"  src="https://freight.cargo.site/w/1000/i/9faa17d0cd072dde608b49edff4836c8279957876dfff4193054c15ad2384ab8/88_7.jpg" /&#62;
&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/1764a1aa185ce631052822e60cf4ae4f8bbaf84d65451381a165c5815fc0ee46/88_8.jpg" data-mid="57739583" border="0"  src="https://freight.cargo.site/w/1000/i/1764a1aa185ce631052822e60cf4ae4f8bbaf84d65451381a165c5815fc0ee46/88_8.jpg" /&#62;
&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/df7379c62f4e8e462963a0f5b47968ade8e384b072872e62d4de7c36033c5780/88_9.jpg" data-mid="57739584" border="0"  src="https://freight.cargo.site/w/1000/i/df7379c62f4e8e462963a0f5b47968ade8e384b072872e62d4de7c36033c5780/88_9.jpg" /&#62;
&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/c43463b582a8877b5b395d267bd680b1cd567eaead6268c535f7f0f9c3d1bb44/88_10.jpg" data-mid="57739585" border="0"  src="https://freight.cargo.site/w/1000/i/c43463b582a8877b5b395d267bd680b1cd567eaead6268c535f7f0f9c3d1bb44/88_10.jpg" /&#62;
&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/28654cd1e6ef740402eaf8dd36ca26809584da9a8e13fd5051fd20d28c309f76/88_5.jpg" data-mid="57607327" border="0"  src="https://freight.cargo.site/w/1000/i/28654cd1e6ef740402eaf8dd36ca26809584da9a8e13fd5051fd20d28c309f76/88_5.jpg" /&#62;


	Title: Graphic Artists Visual Commentary 1988–2018
Original design: Split 1979, Boris Ljubičić (1976)
Participant list: 52works, Ahju Kwon, Ahreumjandi Kim, Baeksan Kim, Bokyung Kim, Bosong Kang, Chaehyun Park, (PANG PANG PANG), Chanwoo Lee, Chris Ro, Chulwoong Lee, CY, Dajeong Kim, Dasol Kim, Dokyeong Lee, Donghun Kang, Dongju Seol, Doyeong Yoon, Duyeon Kim, eomgogi,&#38;nbsp; Eunil Jo, Eunji Ryu, Gong Baek, Gooryong Kang, Gunjung Lee, Gunmoh Shin, Gyuri Lee, Haejung Choi, Heeil Bae, Heeseok Han, Heeseong Lee, Hong Choi, HWAL, Hwara Jo, Hyein Choi, Auf Kim, Hyungjun Shim, Jaeha Kim, Jaeho Shin, Jaehoon Lee, Jaewan Yu, Jaewook Yang, Jane Jun, Jeesun Bae, Jeongin Bang (TWOTHREE), Jieun Kim, Jingyeong Lim, Jinhan Park, Jinhee Kim, Jinyeong Kim (131watt), Jisoo Kim, Jisun Kim, Jongwon Choi, Juhyun Kang, Kayla Jang, Kisung Jang (TRIANGLESTUDIO), Kyeongah Ko, Kyounglim Kim, Kyunglim Kwon, Kyuyoung Hwang, LEEZIGO, Manki Kim, Min Kim, Minho Gu, Minho Song, Minjung Kim, Minjung Son, Misu Kim, Naehee Kim, Namoo Kim × Hyojin An, Nuna, Onasup, Ore-Oh! studio, Ryudoha, Sangbin Hyun, Sanghyuk Park, Katsuaki Sato, Seungrae Jo, Soohee Cho, Soojin Kim, Sooyoung Jang, Soyeon Kim, Studio Hik, Sueyoung Kang, Takenori Sugimura, Sukmin Ji, Eun Lee, Suuvi Park, Taeryong Kim, Wan Bae, Yunige Woo, Yaeyoung Emily Park, Yangjin Kim, Yeowool Yoon, Yooney Lee, Youngho Joe, Yujin Lee, zogakmoeum

Publisher: Fax (Seoul, KR)
Creative direction: Jaehoon Lee
Concept &#38;amp; design: Kyuyoung Hwang, Sungeun Lee
Translation: Kyuyoung Hwang
Medium: Offset printing, exposed spine binding
Dimension: 110 × 180 mm
Volume: 200 pp
Paper: SC Manila 180 g/m² 
Font: Akzidenz Grotesk, Noto Sans KR
Printing and binding: Munsung Printing (Seoul, KR)
Edition: 700 copies
Scope of work: Identity concept, printed matter, art direction 
Year: 2017
	

&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/beb7b07387ad2d8d0d416db6928d10b8be844fc8a7cf5ab6341230bab5974cad/poco_logo.jpg" data-mid="57647208" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/beb7b07387ad2d8d0d416db6928d10b8be844fc8a7cf5ab6341230bab5974cad/poco_logo.jpg" /&#62;
&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/c255fc250af5d308d1726ef35aa0c813e43988d37405b7fbbc7029b20a75b71b/poco_tp.jpg" data-mid="57648517" border="0"  src="https://freight.cargo.site/w/1000/i/c255fc250af5d308d1726ef35aa0c813e43988d37405b7fbbc7029b20a75b71b/poco_tp.jpg" /&#62;
&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/37058621ecd2c37f0df0c7d812c25cf2cfce5d36a810773384036fc43bcb0d4c/poco_illust.jpg" data-mid="57647207" border="0"  src="https://freight.cargo.site/w/1000/i/37058621ecd2c37f0df0c7d812c25cf2cfce5d36a810773384036fc43bcb0d4c/poco_illust.jpg" /&#62;
&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/f700fba09e1d003a51799260d191438a51f0d7e34b8d05d41e0e37e5e8ba78c0/poco_bc.jpg" data-mid="57647203" border="0"  src="https://freight.cargo.site/w/1000/i/f700fba09e1d003a51799260d191438a51f0d7e34b8d05d41e0e37e5e8ba78c0/poco_bc.jpg" /&#62;
&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/f736bd08b981991ed673d378c945779ba18c491fba5cf28761a188ff9c341e21/poco_sch.jpg" data-mid="57647213" border="0"  src="https://freight.cargo.site/w/1000/i/f736bd08b981991ed673d378c945779ba18c491fba5cf28761a188ff9c341e21/poco_sch.jpg" /&#62;
&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/295c6d020d1f1bdbf6a02d6e21a628fb582f17519c06f270c125341f0732b2d8/poco_pb.jpg" data-mid="57647210" border="0"  src="https://freight.cargo.site/w/1000/i/295c6d020d1f1bdbf6a02d6e21a628fb582f17519c06f270c125341f0732b2d8/poco_pb.jpg" /&#62;
&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/11e30228455cd4a10221e8342b6016d556028741bd7086dd439e97c6d9ab0983/poco_sb.jpg" data-mid="57647212" border="0"  src="https://freight.cargo.site/w/1000/i/11e30228455cd4a10221e8342b6016d556028741bd7086dd439e97c6d9ab0983/poco_sb.jpg" /&#62;
&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/2ec92f762ca71bfe8876d478e78f7cbd0ab2984ef7fbe753c4ac5f8928b6782e/poco_t.jpg" data-mid="57647444" border="0"  src="https://freight.cargo.site/w/1000/i/2ec92f762ca71bfe8876d478e78f7cbd0ab2984ef7fbe753c4ac5f8928b6782e/poco_t.jpg" /&#62;
&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/0fd18f4cb845c5a84d3268ed41ad35ab105f11d208155412279e58063879cdd4/poco_pc.jpg" data-mid="57647211" border="0"  src="https://freight.cargo.site/w/1000/i/0fd18f4cb845c5a84d3268ed41ad35ab105f11d208155412279e58063879cdd4/poco_pc.jpg" /&#62;
&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/edad0ae79e7e4efa071902376ec8a8a04786bdaa4d7f0a7dcef7d66df1ea061f/poco_eb.jpg" data-mid="57647442" border="0"  src="https://freight.cargo.site/w/1000/i/edad0ae79e7e4efa071902376ec8a8a04786bdaa4d7f0a7dcef7d66df1ea061f/poco_eb.jpg" /&#62;
&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/523bbcf8cd86aee340b0cf794833798ea3615f680394a08e5a434eb2b813c4ff/poco_ma.jpg" data-mid="57647209" border="0"  src="https://freight.cargo.site/w/1000/i/523bbcf8cd86aee340b0cf794833798ea3615f680394a08e5a434eb2b813c4ff/poco_ma.jpg" /&#62;

	Title: POCONE, brand identity for knitting studio
Client: poco grande (Seoul, KR)
Corporation: Fax (Seoul, KR)
Creative direction: Jaehoon Lee
Graphic design: Sungeun Lee
Font: LL Numberplate-Belgium, Nanum GothicScope of work:  Identity concept, identity guidelines, printed matter, stationery &#38;amp; templates, merchandising
Year: 2017–2018


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	Title: Games of the XXIVth Olympiad Seoul 1988 Graphic Standards ManualArt direction: Youngjae Cho
Emblem design: Seungchun Yang
Mascot design: Hyun KimPictogram design: Buyong Hwang, Seungjin Kim
Design committee: Youngjae Cho, Seoknyeon Kim, Yeomje Kim, Yeongki Kim, Jeonghyu Nam, Cheolhong Min, Daesun Park, Cheonbeom Bae, Jeongeon Ahn, Seungchun Yang, Jeguk Yu, Huijun Yu, Dogeun Yun, Hoseop Yun, Jongbae Lee, Yeongbang Lim, Sihwa Jeong, Dongsin Choi, Doryong Han
Publisher: Seoul Olympic Organizing Committee (1985)Reprint publisher: Jaehoon Lee, Sungeun LeeCreative direction: Jaehoon Lee

Graphic design: Sungeun Lee, Heeseong Lee
Medium: Offset printing, section sewn binding
Dimension: 300 × 338 mm
Volume: 426 pp (26 fold-out sheets, 574 × 338 mm)
Font: Helvetica, Standard Medium, SM Gothic
Printing and binding: Munsung Printing (Seoul, KR)
Edition: 880 copiesScope of work: Identity concept, identity guidelines, printed matter,&#38;nbsp; merchandisingYear: 2017

	
&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/01f6434990e61614b81e80ea904c9098c34474c77f9981408a08aa5a3feefbf0/blue_1.jpg" data-mid="57798746" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/01f6434990e61614b81e80ea904c9098c34474c77f9981408a08aa5a3feefbf0/blue_1.jpg" /&#62;
&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/36d94ad042ef3b0a4c0735172e607f0ed292bf3a612855529f3cfd095b5ac456/blue_2.jpg" data-mid="57798745" border="0"  src="https://freight.cargo.site/w/1000/i/36d94ad042ef3b0a4c0735172e607f0ed292bf3a612855529f3cfd095b5ac456/blue_2.jpg" /&#62;

	Title: Blue Blue Electric Blue, «2 Color Risograph Printing Workshop»
Concept &#38;amp; design: Sungeun Lee
Medium: Risograph printing

Color:&#38;nbsp;Medium blue, Black
Dimension: 256 × 386 mm
Paper: Colored paper 80 g/m²
Riso printing:&#38;nbsp;Corners Printing (Seoul, KR)Scope of work: Identity concept, printed matter
Year: 2016


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&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/6c22f1255a6cfb268aa589e686cbc697b82cddd0240c35f4edc1f0d93e48d4cd/gmarket_6.jpg" data-mid="57812533" border="0"  src="https://freight.cargo.site/w/1000/i/6c22f1255a6cfb268aa589e686cbc697b82cddd0240c35f4edc1f0d93e48d4cd/gmarket_6.jpg" /&#62;
&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/935f6efb74166a977908c761460062319b4738aa1c5fea60df740a32ed4b9215/gmarket_7.jpg" data-mid="58342267" border="0"  src="https://freight.cargo.site/w/1000/i/935f6efb74166a977908c761460062319b4738aa1c5fea60df740a32ed4b9215/gmarket_7.jpg" /&#62;

	Title: Gmarket, brand identity renewal
Client: eBay Korea LLC (Seoul, KR)
Corporation: Clay Inc (Seoul, KR)
Creative direction: Hyoungwoo Kim
Project management: Songwon Chung
Graphic design: Sungeun LeeScope of work: Identity concept, identity guidelines, stationery &#38;amp; templates
Year: 2016

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&#60;img width="3000" height="3250" width_o="3000" height_o="3250" data-src="https://freight.cargo.site/t/original/i/0f468aa4abaedb9efec05834be65372203e5ee1da497992d2d64c2eae2750c4c/cgayim_3.jpg" data-mid="89664313" border="0"  src="https://freight.cargo.site/w/1000/i/0f468aa4abaedb9efec05834be65372203e5ee1da497992d2d64c2eae2750c4c/cgayim_3.jpg" /&#62;
&#60;img width="3000" height="3250" width_o="3000" height_o="3250" data-src="https://freight.cargo.site/t/original/i/71b0734bf2bf33641febfbaec9491e1dbeb6e25fa7742d1c21bdb2a831863d6a/cgayim_6.jpg" data-mid="89664863" border="0"  src="https://freight.cargo.site/w/1000/i/71b0734bf2bf33641febfbaec9491e1dbeb6e25fa7742d1c21bdb2a831863d6a/cgayim_6.jpg" /&#62;
Title: Chayim,&#38;nbsp;brand identity for vocal clinicClient: Vocal Clinic Chayim (Suwon, KR)Concept &#38;amp; design: Sungeun Lee
Scope of work: Identity concept, printed matter, stationery &#38;amp; templates, art dirctionYear: 2016

&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/7b907e154b8521dddb567d5ee8bdb43ff1f33f73f32d81cffbd7df88decbbdf0/sans_1.jpg" data-mid="58161992" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/7b907e154b8521dddb567d5ee8bdb43ff1f33f73f32d81cffbd7df88decbbdf0/sans_1.jpg" /&#62;
&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/51d50c7af0dafa36ff1b7320df8bf12215f494c817a713d79615c07ec7a6ff7c/sans_2.jpg" data-mid="58161993" border="0"  src="https://freight.cargo.site/w/1000/i/51d50c7af0dafa36ff1b7320df8bf12215f494c817a713d79615c07ec7a6ff7c/sans_2.jpg" /&#62;
&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/d71dd8da7d08070e3ab421b503b333b5d09fe62dd35670f41d96b84aa891d7e6/sans_3.jpg" data-mid="58161994" border="0"  src="https://freight.cargo.site/w/1000/i/d71dd8da7d08070e3ab421b503b333b5d09fe62dd35670f41d96b84aa891d7e6/sans_3.jpg" /&#62;

	Title: Fax sans

Corporation: Fax (Seoul, KR)

Creative direction: Jaehoon Lee

Graphic design: Sungeun LeeScope of work: Identity concept,&#38;nbsp; font creation, art dirctionYear: 2016


&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/58a40904ec96615e129e8011019ab14b856ddc78d96fbe7801ff4ef28d3d384a/smc_1.jpg" data-mid="58283301" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/58a40904ec96615e129e8011019ab14b856ddc78d96fbe7801ff4ef28d3d384a/smc_1.jpg" /&#62;
&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/023fb14024d4b99336b08ae4ce452ed398899883ca976c97b8b61e514774577b/smc_2.jpg" data-mid="58283302" border="0"  src="https://freight.cargo.site/w/1000/i/023fb14024d4b99336b08ae4ce452ed398899883ca976c97b8b61e514774577b/smc_2.jpg" /&#62;
&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/dab5952fb3146ba5a2175939d4f9675f0e3c05eb6cbc9282396fe4662885f18c/smc_3.jpg" data-mid="58283303" border="0"  src="https://freight.cargo.site/w/1000/i/dab5952fb3146ba5a2175939d4f9675f0e3c05eb6cbc9282396fe4662885f18c/smc_3.jpg" /&#62;
&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/9190b0b734f6d0d51a122df75c450a1a02ae6e6cd214420c081d5c225e9e27a1/smc_4.jpg" data-mid="58283304" border="0"  src="https://freight.cargo.site/w/1000/i/9190b0b734f6d0d51a122df75c450a1a02ae6e6cd214420c081d5c225e9e27a1/smc_4.jpg" /&#62;
&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/721f619c217c965b735091f57711fb279b3e061c3bc8b40a8da35251db8a47a6/smc_5.jpg" data-mid="58333849" border="0"  src="https://freight.cargo.site/w/1000/i/721f619c217c965b735091f57711fb279b3e061c3bc8b40a8da35251db8a47a6/smc_5.jpg" /&#62;
&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/21a762bb70240d8393d10724fbb2e2fa8c8c3b6f9dfec35a5515961f2d7b6e1f/smc_6.jpg" data-mid="58333850" border="0"  src="https://freight.cargo.site/w/1000/i/21a762bb70240d8393d10724fbb2e2fa8c8c3b6f9dfec35a5515961f2d7b6e1f/smc_6.jpg" /&#62;
&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/e4652e9127208aecf71e9607bc7e17941cb5633c9c0179048d3438220a2a1d6e/smc_7.jpg" data-mid="58333852" border="0"  src="https://freight.cargo.site/w/1000/i/e4652e9127208aecf71e9607bc7e17941cb5633c9c0179048d3438220a2a1d6e/smc_7.jpg" /&#62;
&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/921439f0b1cd5508f874f355274012c9fefc0a391a40138802015a6a357713c6/smc_8.jpg" data-mid="58333855" border="0"  src="https://freight.cargo.site/w/1000/i/921439f0b1cd5508f874f355274012c9fefc0a391a40138802015a6a357713c6/smc_8.jpg" /&#62;

	Title: SMC, brand identity for music consultancy
Client: Shinsegye Music Company (Seoul, KR)
Concept &#38;amp; design: Sungeun Lee
Scope of work:&#38;nbsp;Identity concept, printed matter, stationery &#38;amp; templates, art dirction
Year: 2016


&#60;img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/fae9880358e0d5d63c7c20dc318f98cd88129d9df4b2ea63d0f200bfe4ce9460/washon_1.jpg" data-mid="88862903" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/fae9880358e0d5d63c7c20dc318f98cd88129d9df4b2ea63d0f200bfe4ce9460/washon_1.jpg" /&#62;
Title: Washon, brand identity renewalClient: Washon (Seoul, KR)Corporation: Clay Inc (Seoul, KR)Creative direction: Hyoungwoo KimProject management: Songwon ChungGraphic design: Sungeun LeeScope of work: Identity concept, identity guidelines, printed matter, stationery &#38;amp; templatesYear: 2016

&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/bbe89e2f9d964e2c0cf2f50fbbda388b261988d29a74bac906257c73b2a532fe/fl_1.jpg" data-mid="58290244" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/bbe89e2f9d964e2c0cf2f50fbbda388b261988d29a74bac906257c73b2a532fe/fl_1.jpg" /&#62;
&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/5a093d43959ba0c814ae5c33e1fb2be2af9dacd04078715deeaba1f36d1a1784/fl_5.jpg" data-mid="58290254" border="0"  src="https://freight.cargo.site/w/1000/i/5a093d43959ba0c814ae5c33e1fb2be2af9dacd04078715deeaba1f36d1a1784/fl_5.jpg" /&#62;
&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/29ea3f4a032f7f0d62228b7cef8c8e6230afbdeb2f7c89b1f30a1f521c2b0255/fl_2.jpg" data-mid="58290247" border="0"  src="https://freight.cargo.site/w/1000/i/29ea3f4a032f7f0d62228b7cef8c8e6230afbdeb2f7c89b1f30a1f521c2b0255/fl_2.jpg" /&#62;
&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/1aeeb4b951321b164e2604bcf70d70e4bba511fbeac2bf021ce6ac27033dc6ac/fl_4.jpg" data-mid="58333279" border="0"  src="https://freight.cargo.site/w/1000/i/1aeeb4b951321b164e2604bcf70d70e4bba511fbeac2bf021ce6ac27033dc6ac/fl_4.jpg" /&#62;
&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/2857b1a478dc77d506a331fc163065039f045abb372e6b2cace61c0fa30f91d9/fl_3.jpg" data-mid="58290249" border="0"  src="https://freight.cargo.site/w/1000/i/2857b1a478dc77d506a331fc163065039f045abb372e6b2cace61c0fa30f91d9/fl_3.jpg" /&#62;
&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/388736bfe045d78305943d3b79c301482fe620952d46195147e72e9eb53fd78a/fl_8.jpg" data-mid="58292806" border="0"  src="https://freight.cargo.site/w/1000/i/388736bfe045d78305943d3b79c301482fe620952d46195147e72e9eb53fd78a/fl_8.jpg" /&#62;
&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/f432cef61e5d02d1ff29430b991d196efa2c7b30214276d91991f06eba251741/fl_7.jpg" data-mid="58292805" border="0"  src="https://freight.cargo.site/w/1000/i/f432cef61e5d02d1ff29430b991d196efa2c7b30214276d91991f06eba251741/fl_7.jpg" /&#62;
&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/ffb243bbed21fe2981541a24e6f4aae5f58bec5b4db4f8119410bedab4859ab4/fl_9.jpg" data-mid="58292807" border="0"  src="https://freight.cargo.site/w/1000/i/ffb243bbed21fe2981541a24e6f4aae5f58bec5b4db4f8119410bedab4859ab4/fl_9.jpg" /&#62;

	Title: Filon, small letters,&#38;nbsp;«Exhibition Hiut Fourth: Everyday Scenery of Hangeul»Organizer:&#38;nbsp;Hangeul Typography School
Venue:&#38;nbsp;National Hangeul Museum (Seoul, KR)Lecture: Chorong Kim (Latin Type Design Workshop)

Concept &#38;amp; design: Sungeun LeeScope of work: Identity concept,&#38;nbsp; font creation, art dirction
Year: 2016

&#60;img width="3000" height="2400" width_o="3000" height_o="2400" data-src="https://freight.cargo.site/t/original/i/2c926bdd53071229d94db1b45755dbf39d42fb542a5ff7454f67462d59edebc2/maeil_BI_1.jpg" data-mid="87780955" border="0" data-scale="35" src="https://freight.cargo.site/w/1000/i/2c926bdd53071229d94db1b45755dbf39d42fb542a5ff7454f67462d59edebc2/maeil_BI_1.jpg" /&#62;
&#60;img width="3000" height="2400" width_o="3000" height_o="2400" data-src="https://freight.cargo.site/t/original/i/6d56fefbccb29448321d1abf5e599a088475ae984970cbf6f98116a957822b74/maeil_BI_2.jpg" data-mid="87780956" border="0"  src="https://freight.cargo.site/w/1000/i/6d56fefbccb29448321d1abf5e599a088475ae984970cbf6f98116a957822b74/maeil_BI_2.jpg" /&#62;
&#60;img width="3000" height="2400" width_o="3000" height_o="2400" data-src="https://freight.cargo.site/t/original/i/a6c2c8fe249b87d7cad559e27a7ac43de49fff68aea80d036092a32a390e06e4/maeil_BI_3.jpg" data-mid="87780957" border="0"  src="https://freight.cargo.site/w/1000/i/a6c2c8fe249b87d7cad559e27a7ac43de49fff68aea80d036092a32a390e06e4/maeil_BI_3.jpg" /&#62;
Title: Logotype &#38;amp; packaging design for beverage brandsClient: Maeil Dairies  (Seoul, KR)Corporation: Clay Inc (Seoul, KR)Creative direction: Hyoungwoo KimProject management: Eunhye ChoeGraphic design: Sungeun LeeScope of work: Identity concept, identity guidelines, printed matterYear: 2015–2016
&#60;img width="2400" height="1800" width_o="2400" height_o="1800" data-src="https://freight.cargo.site/t/original/i/016ffa0f8a005067a25b8cfbdd9f3dfbbcc56a032b3c6556b055cdab0d9f58ae/1_Logo.jpg" data-mid="85862804" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/016ffa0f8a005067a25b8cfbdd9f3dfbbcc56a032b3c6556b055cdab0d9f58ae/1_Logo.jpg" /&#62;
&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/a69d396cab0663c6f79c696dcaae86f89a831450eb6032165535cc00baa7bdc7/1-2_logo-.jpg" data-mid="85862806" border="0"  src="https://freight.cargo.site/w/1000/i/a69d396cab0663c6f79c696dcaae86f89a831450eb6032165535cc00baa7bdc7/1-2_logo-.jpg" /&#62;
&#60;img width="2400" height="1800" width_o="2400" height_o="1800" data-src="https://freight.cargo.site/t/original/i/bdb5885f4ac2870a6daa9a8702b3fc2838f58f6d6515b82d70d673cc24739f98/2_Color.jpg" data-mid="85862808" border="0"  src="https://freight.cargo.site/w/1000/i/bdb5885f4ac2870a6daa9a8702b3fc2838f58f6d6515b82d70d673cc24739f98/2_Color.jpg" /&#62;
&#60;img width="2400" height="1800" width_o="2400" height_o="1800" data-src="https://freight.cargo.site/t/original/i/df25bc2b4c52ea1c346d7ef43c8267c08995751db5d9bb6fbb038d4d7089e939/3_Typo.jpg" data-mid="85862809" border="0"  src="https://freight.cargo.site/w/1000/i/df25bc2b4c52ea1c346d7ef43c8267c08995751db5d9bb6fbb038d4d7089e939/3_Typo.jpg" /&#62;
&#60;img width="2400" height="1800" width_o="2400" height_o="1800" data-src="https://freight.cargo.site/t/original/i/d379cc5f3e713fa7d24da1f37e9ab0768870d3e69bce88068830f5911709df2e/4_Key-Visual-1.jpg" data-mid="85862810" border="0"  src="https://freight.cargo.site/w/1000/i/d379cc5f3e713fa7d24da1f37e9ab0768870d3e69bce88068830f5911709df2e/4_Key-Visual-1.jpg" /&#62;
&#60;img width="2400" height="1800" width_o="2400" height_o="1800" data-src="https://freight.cargo.site/t/original/i/cd05894751088b8e09d35aa14b4deff9d0c79a033b3819277c688dd9f3fc43af/5_Key-Visual-2.jpg" data-mid="85863270" border="0"  src="https://freight.cargo.site/w/1000/i/cd05894751088b8e09d35aa14b4deff9d0c79a033b3819277c688dd9f3fc43af/5_Key-Visual-2.jpg" /&#62;
&#60;img width="2400" height="1800" width_o="2400" height_o="1800" data-src="https://freight.cargo.site/t/original/i/78654584f5bb6cefbd9faeab4a2d47d8a5f0d8383f09f316a47116bac12c7d03/6_Package.jpg" data-mid="85862980" border="0"  src="https://freight.cargo.site/w/1000/i/78654584f5bb6cefbd9faeab4a2d47d8a5f0d8383f09f316a47116bac12c7d03/6_Package.jpg" /&#62;
Title:&#38;nbsp;JEVISCO, brand identity renewalClient: KANGNAM JEVISCOCorporation: Joh &#38;amp; Company (Seoul, KR)Creative direction: Hyoungwoo Kim, Gyeongguk Grey ChoeProject management: Hyunju Cho
Graphic design: Hyunjoo Cho, Youngsup Shin, Sungeun Lee
Scope of work: Identity concept, identity guidelines, signage &#38;amp; wayfinding, stationery &#38;amp; templates, website designYear: 2015
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