Title: UT, brand identity development
Client: UT LLC - A joint venture between Uber & TMAP MOBILITY (Seoul, KR)
Corporation: Plus X (Seoul, KR)
Creative direction: Tyodi Hyojin Lee
Strategy lead: June Bohyun Kook
Design lead: Eun Lee
Brand strategy: Phoebe Seo, Sunyong Kim
Graphic design: Heejae Jang, Sieun Baek, Hwan Kim, Sunyoung Park
Client services: Jeeyoung Song, Minhee Jo
Scope of work: Identity concept, identity guidelines, illustration, stationery & templates
Year: 2021

Title: Cleanlab, corporate identity renewal
Client: Cleanwrap (Seoul, KR)
Corporation: Plus X (Seoul, KR)
Creative direction: Tyodi Hyojin Lee
Strategy lead: June Bohyun Kook
Design lead: Eun Lee
Brand strategy: Sunyong Kim
Graphic design: Yoonseong Lee, Sunghwan Im, Kwangmyung Lim, Soyeon Lee
Photography: Keunhee Cha
Scope of work: Identity concept, identity guidelines, packaging, stationery & templates, photography
Year: 2021

Title: Calendar for year 2021, year of the white ox
Concept & design: Eun Lee
Medium: Risograph printing, side sewn binding
Color: Black
Dimension: 180 × 234 mm
Volume: 18 pp
Paper: Munken Print Cream 90 g/m²
Font: CHEEE, LL Catalogue, Jungka
Riso printing: Corners Printing (Seoul, KR)
Edition: 100 copies
Scope of work: Identity concept, printed matter, merchandising
Year: 2020

Title: iTOO, brand identity for fashion platform
Client: LOTTE Homeshopping (Seoul, KR)
Corporation:: Plus X (Seoul, KR)
Creative direction: Tyodi Hyojin Lee
Strategy direction: June Bohyun Kook
Brand strategy: Yurim Kim, Sunyong Kim
Project management: Eun Lee
Graphic design: Eun Lee, Sieun Baek, Hwan Kim
Scope of work: Identity concept, identity guidelines, GUI concept, website design
Year: 2020

Title: IT MUST, brand identity for data solution company
Client: IT MUST (Seoul, KR)
Concept & design: Eun Lee
Scope of work: Identity concept, printed Matter
Year: 2020


Title: ANDMARQ, brand identity for actor management agency
Client: ANDMARQ Corp (Seoul, KR)
Corporation: Plus X (Seoul, KR)
Creative direction: Tyodi Hyojin Lee
Strategy direction: June Bohyun Kook
Project management: Eun Lee
Graphic design: Eun Lee, Sieun Baek, Hwan Kim
Development direction: Kihyun Kim
Development: Faris Kassim, Minji Kwon
User interface design: Sukyeong Park
Photography: Keunhee Cha, Kwangmyung Lim
Scope of work: Identity concept, identity guidelines, printed matter, stationery & templates, website design, photography
Year: 2020

Title: Calendar for year 2020—Year of the Rat (Mickey & Jerry)
Concept & design: Eun Lee
Medium: Risograph printing, double wire binding
Color: Black, Grey, Aqua blue, Kelly green, Green, Lavender, Blue, Sunflower, Flat gold, Burgundy, Fluorescent pink, Fluorescent orange, White

Dimension: 278 × 386 mm
Volume: 20 pp
Paper: Coarse paper 70 g/m²
Font: Gerstner-Programme, Fragen, SM Gothic
Riso printing: Corners Printing (Seoul, KR)

Edition: 100 copies
Scope of work: Identity concept, printed matter, merchandising
Year: 2020


Title: Office, business card for design practice
Concept & design: Eun Lee
Medium: Risograph printing
Color: Black, Grey, Aqua blue, Medium blue, Burgundy, Fluorescent pink, Fluorescent red, Yellow
Dimension: 86 × 56 mm
Paper: Munken Pure Rough 170 g/m²

Font: Gerstner-ProgrammeSaol Text, SM Gothic
Riso printing: Corners Printing (Seoul, KR)
Scope of work: Identity concept, printed matter, art direction
Year: 2019–2020


Title: SYSTEM, brand identity renewal
Client: HANDSOME Corp (Seoul, KR)
Corporation: Plus X (Seoul, KR)
Creative direction: Myungsup Shin
Strategy direction: Jangsoon Choe, June Bohyun Kook
Graphic design: Wonsik Joo, Eun Lee, Sieun Baek
Photography: Keunhee Cha, Hwan Kim
Scope of work: Identity concept, identity guidelines
Year: 2019–2020

Title: Microscopic images of book surface
Publisher: Bookhole (Seoul, KR)
Concept & design: Eun Lee
Dimension: 280 × 396 mm
Paper: OHP film
Edition: 10 copies
Scope of work: Identity concept, printed matter
Year: 2019

Title: (in) Visible Spectrum
Publisher: Bookhole (Seoul, KR)
Artists: Hyunho Choi, Ji Sukmin, Woo Yunige, Younghyun Ok, Eun Lee, Serin Kim
Concept & design: Eun Lee
Translation: CY Park
Medium: Offset printing, screw-post binding
Dimension: 120 × 160 mm
Paper: Munken Kristall 100 g/m²

Volume: 56 pp
Font: Gerstner-ProgrammeSaol Text, SM Gothic

Printing & binding: Top Process (Seoul, KR)
Edition: 500 copies
Scope of work: Identity concept, printed matter
Year: 2019

Title: Stand by, brand identity development
Client: Tencent Video (Beijing, CN)
Corporation: Plus X (Seoul, KR)
Creative direction: Myungsup Shin
Strategy direction: Jangsoon Choe
Project management: Daniel Kim
Brand strategy: June Bohyun Kook, Jisu Kim
Graphic design: Hyunwoo Kim, Eun Lee, Yoonseong Lee
Motion graphic: Kwangmyung Lim
Logo refinement: Gang Liu
Scope of work: Identity concept, identity guidelines
Year: 2019

Title: Book Microsocopy
Publisher: Bookhole (Seoul, KR)
Artists: Hyunho Choi, Ji Sukmin, Woo Yunige, Younghyun Ok, Eun Lee, Serin Kim
Concept & design: Eun Lee
Translation: JG Lee
Medium: Offset printing, sewn binding
Dimension: 140 × 206 mm
Volume: 24 pp
Paper: Art paper 150 g/m²
Font: IBM Plex Mono, Noto Sans KR
Printing and binding: Top Process (Seoul, KR)

Edition: 500 copies
Scope of work: Identity concept, printed matter
Year: 2018


Title: FORET 415, brand identity for multicultural space
Client: THE HELMET, TOMT
Architecture: Woohyun Kang, Youngjin Kang
Landscape design: Bumsoo Lee, Hyunjoo Oh, Sang-a Lee
Art direction: Eun Lee
Graphic design: Eun Lee, Sangbin Hyun, Sunghwan Im
Book design: Sangbin Hyun
Illustration: Sunghwan Im
Photography: Gihyeon Song
Scope of work: Identity concept, signage & wayfinding, printed matter, stationery & templates, website design
Year: 2019–2020

Title: ALIVE CHARACTER, brand identity for acting school
Client: Alive Character (Seoul, KR)
Concept & design: Eun Lee
Scope of work: Identity concept, printed matter
Year: 2019

Title: FLO, brand identity for music streaming platform
Client: Dreamus Company (Seoul, KR)
Corporation: Clay Inc (Seoul, KR)
Creative direction: Hyoungwoo Kim
Project management: Eunjee Choe
Graphic design: Jisu Gim, Hyesook Yang, Baeksan Kim, Eunhye Choe, Eun Lee
Logo refinement: Colophon Foundry
Scope of work: Identity concept, identity guidelines, printed matter, stationery & templates, website design
Year: 2018

Title: Wallaby, brand identity for digital asset exchange service
Client: SEJONG Telecom Incorporated (Seoul, KR)
Corporation: Clay Inc (Seoul, KR)
Creative direction: Hyoungwoo Kim
Project management: Eunhye Choe
Graphic design: Eunhye Choe, Eun Lee, Hyesook Yang
Scope of work: Identity concept, identity guidelines, printed matter, stationery & templates, website design
Year: 2018

Title: BlueBrick, brand identity for blockchain platform
Client: SEJONG Telecom Incorporated (Seoul, KR)
Corporation: Clay Inc (Seoul, KR)
Creative direction: Hyoungwoo Kim
Project management: Eunhye Choe
Graphic design: Eunhye Choe, Eun Lee, Hyesook Yang
Scope of work: Identity concept, identity guidelines, printed matter, stationery & templates, website design
Year: 2018

Title: MaumAnAe, brand identity for counseling center
Client: Maum-anae (Yongin, KR)
Concept & design: Eun Lee
Medium: Risograph printing
Color: Teal, Fluorescent pink, Yellow, Aqua blue, Black
Dimension: 86 × 55 mm
Paper: Munken Pure Rough 170 g/m²
Riso printing: Corners Printing (Seoul, KR)
Scope of work: Identity concept, printed matter, stationery & templates, art direction
Year: 2016–2018

Title: Klaytn, brand identity for blockchain platform
Client: Ground X (Seoul, KR)
Corporation: Clay Inc (Seoul, KR)
Creative direction: Hyoungwoo Kim
Project management: Baeksan Kim
Graphic design: Baeksan Kim, Eun Lee
Scope of work: Identity concept, identity guidelines, stationery & templates, website design
Year: 2018

Title: Making of Olympic Ceremonies, title design for television documentary
Client: KBS (Seoul, KR)
Corporation: Fax (Seoul, KR)
Graphic design: Eun Lee
Scope of work: Identity concept, art direction
Year: 2018

Title: LINE WORKS, icons for collaborative software brand
Client: WORKS MOBILE Corp. (Seoul, KR)
Corporation: Clay Inc (Seoul, KR)
Creative direction: Hyoungwoo Kim
Project management: Jisu Gim, Hyesook Yang
Graphic design: Eun Lee
Scope of work: Identity concept, art direction
Year: 2018

Title: 1988 Summer Olympic Official Emblem
Concept & design: Eun Lee
Medium: Offset printing
Dimension: 110 × 180 mm
Paper: SC Manila 180 g/m²
Font: Akzidenz Grotesk
Scope of work: Identity concept, printed matter, art direction
Year: 2017

Title: Graphic Artists Visual Commentary 1988–2018
Original design: Split 1979, Boris Ljubičić (1976)
Participant list: 52works, Ahju Kwon, Ahreumjandi Kim, Baeksan Kim, Bokyung Kim, Bosong Kang, Chaehyun Park, (PANG PANG PANG), Chanwoo Lee, Chris Ro, Chulwoong Lee, CY, Dajeong Kim, Dasol Kim, Dokyeong Lee, Donghun Kang, Dongju Seol, Doyeong Yoon, Duyeon Kim, eomgogi,  Eunil Jo, Eunji Ryu, Gong Baek, Gooryong Kang, Gunjung Lee, Gunmoh Shin, Gyuri Lee, Haejung Choi, Heeil Bae, Heeseok Han, Heeseong Lee, Hong Choi, HWAL, Hwara Jo, Hyein Choi, Auf Kim, Hyungjun Shim, Jaeha Kim, Jaeho Shin, Jaehoon Lee, Jaewan Yu, Jaewook Yang, Jane Jun, Jeesun Bae, Jeongin Bang (TWOTHREE), Jieun Kim, Jingyeong Lim, Jinhan Park, Jinhee Kim, Jinyeong Kim (131watt), Jisoo Kim, Jisun Kim, Jongwon Choi, Juhyun Kang, Kayla Jang, Kisung Jang (TRIANGLESTUDIO), Kyeongah Ko, Kyounglim Kim, Kyunglim Kwon, Kyuyoung Hwang, LEEZIGO, Manki Kim, Min Kim, Minho Gu, Minho Song, Minjung Kim, Minjung Son, Misu Kim, Naehee Kim, Namoo Kim × Hyojin An, Nuna, Onasup, Ore-Oh! studio, Ryudoha, Sangbin Hyun, Sanghyuk Park, Katsuaki Sato, Seungrae Jo, Soohee Cho, Soojin Kim, Sooyoung Jang, Soyeon Kim, Studio Hik, Sueyoung Kang, Takenori Sugimura, Sukmin Ji, Eun Lee, Suuvi Park, Taeryong Kim, Wan Bae, Yunige Woo, Yaeyoung Emily Park, Yangjin Kim, Yeowool Yoon, Yooney Lee, Youngho Joe, Yujin Lee, zogakmoeum
Publisher: Fax (Seoul, KR)
Creative direction: Jaehoon Lee
Concept & design: Kyuyoung Hwang, Eun Lee
Translation: Kyuyoung Hwang
Medium: Offset printing, exposed spine binding
Dimension: 110 × 180 mm
Volume: 200 pp
Paper: SC Manila 180 g/m²
Font: Akzidenz Grotesk, Noto Sans KR
Printing and binding: Munsung Printing (Seoul, KR)
Edition: 700 copies
Scope of work: Identity concept, printed matter, art direction
Year: 2017


Title: POCONE, brand identity for knitting studio
Client: poco grande (Seoul, KR)
Corporation: Fax (Seoul, KR)
Creative direction: Jaehoon Lee
Graphic design: Eun Lee
Font: LL Numberplate-Belgium, Nanum Gothic
Scope of work: Identity concept, identity guidelines, printed matter, stationery & templates, merchandising
Year: 2017–2018

Title: Games of the XXIVth Olympiad Seoul 1988 Graphic Standards Manual
Art direction: Youngjae Cho
Emblem design: Seungchun Yang
Mascot design: Hyun Kim
Pictogram design: Buyong Hwang, Seungjin Kim
Design committee: Youngjae Cho, Seoknyeon Kim, Yeomje Kim, Yeongki Kim, Jeonghyu Nam, Cheolhong Min, Daesun Park, Cheonbeom Bae, Jeongeon Ahn, Seungchun Yang, Jeguk Yu, Huijun Yu, Dogeun Yun, Hoseop Yun, Jongbae Lee, Yeongbang Lim, Sihwa Jeong, Dongsin Choi, Doryong Han
Publisher: Seoul Olympic Organizing Committee (1985)
Reprint publisher: Jaehoon Lee, Eun Lee
Project management & direction: Jaehoon Lee
Graphic design: Eun Lee, Heeseong Lee
Medium: Offset printing, section sewn binding
Dimension: 300 × 338 mm
Volume: 426 pp (26 fold-out sheets, 574 × 338 mm)
Font: Helvetica, Standard Medium, SM Gothic
Printing and binding: Munsung Printing (Seoul, KR)
Edition: 880 copies
Scope of work: Identity concept, identity guidelines, printed matter,  merchandising
Year: 2017

Title: Blue Blue Electric Blue, «2 Color Risograph Printing Workshop»
Concept & design: Eun Lee
Medium: Risograph printing
Color: Medium blue, Black
Dimension: 256 × 386 mm
Paper: Colored paper 80 g/m²
Riso printing: Corners Printing (Seoul, KR)
Scope of work: Identity concept, printed matter
Year: 2016

Title: Gmarket, brand identity renewal
Client: eBay Korea LLC (Seoul, KR)
Corporation: Clay Inc (Seoul, KR)
Creative direction: Hyoungwoo Kim
Project management: Songwon Chung
Graphic design: Eun Lee
Scope of work: Identity concept, identity guidelines, stationery & templates
Year: 2016

Title: Chayim, brand identity for vocal clinic
Client: Vocal Clinic Chayim (Suwon, KR)
Concept & design: Eun Lee
Scope of work: Identity concept, printed matter, stationery & templates, art dirction
Year: 2016

Title: Fax sans
Corporation: Fax (Seoul, KR)
Creative direction: Jaehoon Lee
Graphic design: Eun Lee
Scope of work: Identity concept,  font creation, art dirction
Year: 2016

Title: SMC, brand identity for music consultancy
Client: Shinsegye Music Company (Seoul, KR)
Concept & design: Eun Lee
Scope of work: Identity concept, printed matter, stationery & templates, art dirction
Year: 2016

Title: Washon, brand identity renewal
Client: Washon (Seoul, KR)
Corporation: Clay Inc (Seoul, KR)
Creative direction: Hyoungwoo Kim
Project management: Songwon Chung
Graphic design: Eun Lee
Scope of work: Identity concept, identity guidelines, printed matter, stationery & templates
Year: 2016

Title: Filon, small letters, «Exhibition Hiut Fourth: Everyday Scenery of Hangeul»
Organizer: Hangeul Typography School
Venue: National Hangeul Museum (Seoul, KR)
Lecture: Chorong Kim (Latin Type Design Workshop)
Concept & design: Eun Lee
Scope of work: Identity concept,  font creation, art dirction
Year: 2016

Title: Paranoid, artwork for WA (GWA)
Publisher: Hangoosung (Youngchan Kwon, Minjung Kim, Gunjung Lee)
Concept & design: Eun Lee
Medium: Offset printing, saddle stitch binding
Dimension: 175 × 240 mm
Scope of work: Artwork, printed matter
Year: 2016

Title: Logotype & packaging design for beverage brands
Client: Maeil Dairies (Seoul, KR)
Corporation: Clay Inc (Seoul, KR)
Creative direction: Hyoungwoo Kim
Project management: Eunhye Choe
Graphic design: Eun Lee
Scope of work: Identity concept, identity guidelines, printed matter
Year: 2015–2016

Title: JEVISCO, brand identity renewal
Client: KANGNAM JEVISCO
Corporation: Joh & Company (Seoul, KR)
Creative direction: Hyoungwoo Kim, Gyeongguk Grey Choe
Project management: Hyunju Cho
Graphic design: Hyunjoo Cho, Youngsup Shin, Eun Lee
Scope of work: Identity concept, identity guidelines, signage & wayfinding, stationery & templates, website design
Year: 2015



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